These guidelines govern everything PR Press publishes. They exist so readers can judge our work by a stated standard rather than guessing at one, and so our writers have a clear rule to follow when a decision is difficult.
Accuracy and sourcing
Every factual claim in a PR Press article must be traceable. Where a primary source exists — an official statement, a regulator filing, a peer-reviewed study, a government dataset, a club or league announcement — we link directly to it rather than to another outlet’s summary of it. Where we rely on another publication’s reporting, we name that publication in the text. We do not use phrases such as “reports suggest” or “experts say” without naming the report or the expert.
Reporting versus analysis
We separate what happened from what we think it means. Analysis and opinion are labelled as such and are written in a voice that makes the distinction obvious. A match report describes the match; an argument about a manager’s future is presented as an argument, with the evidence for it laid out.
Health, legal and financial content
Health articles are sourced from the NHS, the CDC, the World Health Organization, university research centres or peer-reviewed literature, and they carry a clear statement that they are general information rather than personalised medical advice. We do not publish content that promotes unproven treatments, extreme dieting, or any approach to eating or exercise that could cause harm. Financial and legal articles explain options and cite official guidance; they never recommend a specific trade, product or course of legal action.
Corrections
When we get something wrong we fix it in the open. Material corrections are noted at the foot of the article with the date and a description of what changed. We do not silently delete or rewrite published claims. Minor typographical fixes are made without a note. Our full process is on the Corrections and Complaints page.
Commercial content and links
PR Press does not sell links, does not publish paid guest posts, and does not accept content from third parties. Advertising, where it appears, is visually distinct from editorial. Any affiliate relationship is disclosed inside the relevant article. External links are editorial choices made to help the reader verify a claim or go deeper, and they carry no commercial value to us.
Artificial intelligence
We use software tools in production — for research assistance, transcription, image work and copy checking — but every article is reviewed, fact-checked and edited by a person before publication, and a person is accountable for it afterwards. We do not publish unreviewed machine-generated text, and we do not present synthetic imagery as documentary photography.
Privacy and people in our reporting
We take particular care with private individuals, with people who are grieving, and with anyone who is not a public figure. We do not publish personal contact details, and we weigh the public interest against the harm of exposure before naming anyone who has not sought attention. Reporting involving children is held to a higher bar again. Our handling of reader data is described in our Privacy Policy.
Questions
If any part of this policy is unclear, or you think we have fallen short of it, tell us through the Contact Us page. We would rather hear about a problem than have a reader quietly conclude our standards are decorative.